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Who should attend:
This programme has been designed for owners and managers Who want to expand their export opportunities or are starting to look at export for their companies.
Course Description
What is export – Widening the catchment circle-gradually
Why export?
What research on SME successes & benefit is it to us And building on the why, how much? – Setting objectives for export? Export Marketing Challenge Vs Opportunity Planning for Export Success – what does this mean ? The importance of planning for export growth.
Building Export capability: Assessing your Export capability- honestly. Are you (or do you want to become) a company that (a bit); or an export company? – What do we need to do to achieve this?
Screening and selecting Export Markets
How to select the right Export market(s) – a structured approach to market selection
A simple market screening model:
- Market screening criteria
- Undertaking the market screening process: who, how and how long?
- Generating & using research to guide market selection decisions
- Identifying starter export markers- match capability with opportunity
Balancing Resources
- How to use current markets to expand- strengthening export foundations
- Entering and developing new markets on a phased basis
- Building route to market – export direct sales Vs channel partnership
- Managing the sales channel in export markets
Pricing for Export – Controllable Vs uncontrollable costs Managing margins in export markets Some regulator and compliance issues- just some of which relate to Brexit
To close
Establishing actions and realistic timelines, Final Q&A and next steps.
